Investing
Real Life Advice Report 2025: Chapter 3 – The purpose behind financial planning
19 November 2025
Having a clear purpose or goal when saving and investing can make a real difference when it comes to both motivation and confidence. And those goals are rarely purely financial – there will often be a clear emotional driver behind them. This is according to our Real Life Advice Report 2025 carried out by Opinium1. It surveyed 8,000 people to find out how their attitudes to money, financial advice and the future had changed over time.
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